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SERVICE 07

SENIOR MARKETING THINKING. WITHOUT THE OVERHEAD.

For companies that have a marketing leader but want senior outside perspective: on strategy, brand positioning, go-to-market planning, or preparing for a significant business event like an acquisition, fundraise, or leadership transition.

THE APPROACH

WHAT ADVISORY LOOKS LIKE

Advisory is for companies that are mostly figured out but want an experienced outside voice at the table. Maybe you have a VP of Marketing who's strong but needs a sounding board. Maybe you're a CEO who wants a marketing brain trust before making a major decision. Maybe you're going through an M&A process and need your marketing story to hold up under scrutiny.

I've helped companies position for acquisition, build the marketing infrastructure that makes due diligence go smoothly, and communicate value in a way that moves buyers. I know what a strong marketing function looks like to a strategic acquirer, and I know how to build toward it.

CAPABILITIES

ADVISORY SERVICES

  • -Quarterly strategy advisory: monthly or quarterly sessions to review performance, stress-test strategy, and provide senior perspective
  • -Pre-exit marketing preparation: positioning, documentation, and narrative for M&A processes
  • -Brand positioning: messaging architecture, value proposition, and competitive differentiation
  • -Go-to-market strategy: new product launches, new market entry, new audience segments
  • -Marketing leadership coaching: working with your CMO or VP of Marketing to sharpen their strategic thinking
  • -Board-level marketing reporting: helping your marketing leader communicate results and strategy to the board

ADVISORY RETAINERS START AT $2,000/MONTH

For 2 sessions per month. Project-based pre-exit engagements quoted individually. Inquire for details.

Let's talk.

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