Most website and SEO engagements start in the wrong place. They start with tactics: fix the meta tags, add keywords, build some links. What they skip is the question that actually drives results: what does this business need its website to do, and what needs to be true for it to do that?
I start with strategy. Who is the actual buyer? What do they search for at each stage of their decision? What does the site need to communicate to convert that traffic into a lead? What technical and structural issues are limiting organic visibility? Once the strategy is defined, the execution follows a clear, prioritized path.
