B2B & Tech

A FRACTIONAL CMO WHO SPEAKS B2B TECH.

Managed services, cybersecurity, cloud, SaaS. I've spent 15+ years marketing complex technical offerings to buyers who don't respond to hype. I lead your marketing function part-time, with the pipeline accountability of a full-time CMO.

APPLY TO WORK WITH MATT

$Matt St. Jean, B2B fractional CMO$

WHY B2B IS DIFFERENT

LONG CYCLES NEED A SYSTEM.

B2B tech buyers research for months before they talk to sales. Several people weigh in on every decision. The product is hard to explain in a sentence. Generic marketing playbooks break under those conditions.

A B2B fractional CMO builds the system that carries a buyer from first search to signed contract: positioning that makes a technical offer easy to understand, content that answers real buyer questions, account-based programs for the deals that matter, and reporting your board can trust.

I've done this inside managed services, data center, telecom, cybersecurity, and M&A advisory companies. The playbook is proven. It still gets adapted to your market, your team, and your numbers.

FIT CHECK

BUILT FOR COMPANIES LIKE YOURS

→B2B technology, managed services, cybersecurity, cloud, or SaaS companies
→$2M to $30M in revenue, with a product that sells but a pipeline that doesn't grow predictably
→Startups and growth-stage companies that need senior marketing leadership before a full-time CMO makes sense
→Founders preparing for a raise, a partner channel launch, or an acquisition
→Sales teams asking for better leads while marketing reports on clicks
→Companies with HubSpot, Salesforce, or Marketo in place that nobody is using well

Matt presenting at a technology conference

TRACK RECORD

RESULTS FROM THE TECH SIDE

-Drove ARR from $8M to $24M in 12 months in a Cloud Service Provider segment
-Positioned a support company as an Industry Disrupter (Gartner, 2015), leading to its acquisition
-Led a full telecom rebrand and rebuilt go-to-market and account-based programs
-Built channel marketing programs that accelerated partner revenue
-Built marketing strategy and a platform for an M&A advisory firm serving business owners preparing to exit
-Currently runs integrated campaigns for managed services, cybersecurity, cloud, and AI solutions

WHAT I OWN

THE B2B GROWTH ENGINE

→Positioning and messaging that makes a technical product easy to buy
→Demand generation and account-based marketing for your highest-value targets
→Marketing and sales alignment: shared definitions, clean handoffs, one pipeline report
→CRM and marketing automation that actually routes, scores, and nurtures leads
→Partner and channel marketing programs
→Board-ready reporting tied to pipeline and revenue, not vanity metrics

STARTING AT $5,000/MONTH

Minimum 3-month engagement. Scope and hours are set around your revenue goals and team.

BOOK YOUR FREE ASSESSMENT

FAQ

COMMON QUESTIONS

What does a B2B fractional CMO do?

A B2B fractional CMO leads your marketing function part-time. That means setting strategy, owning pipeline targets, directing your team and agencies, and aligning marketing with sales. The work is built around long buying cycles and buying committees, not one-click purchases.

Do you work with early-stage SaaS companies?

Yes, when there is a product people already pay for. A fractional CMO for startups is most useful after early traction, when the founder can no longer run marketing alone and a $250K+ full-time CMO is not yet justified.

How much does a B2B fractional CMO cost?

My fractional CMO engagements start at $5,000 per month. Most B2B engagements land between $5,000 and $8,000 per month depending on scope and hours. See the full fractional CMO cost breakdown.

Do you only work with companies in Maine?

No. I'm based in Southern Maine and work with B2B companies across the country. Most of the work happens over video, with on-site sessions when they add value.

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"Matt has a unique understanding of both the marketing and the sales worlds and how the two should work together. He is constantly working on honing and perfecting his craft. He's a valuable asset to any business."

Rob Scott

Founder & Chief Growth Architect, 4 Successful Exits

Let's talk.

READY TO GET
STARTED?

If you're ready to take marketing off your plate and replace it with a system that actually drives growth, let's start with a free 30-minute assessment. No pitch. Just an honest look at where you are and what it would take to get where you want to go.